Media Assessment 1: Learner Response

 1) NS: Focus on my analysis of how mise-en-scene conveys meaning/ creates tone/ message.

 2) Q1: 1/1  Q2: 1/1  Q3: 8/12  Q4: 2/2   Q5: 5/6  Q6: 6/8

 3) My strongest question was Q5 which was how the camera shots and mise-en-scene describe the water aid advert. I think I did better on this question because went into depth with my analysis and connoted every aspect I could from the image given.

 4) One of my weaker questions was Q3 which was how connotations were created to communicate meanings for the Heat advert featuring Beyonce. I think that I could've expanded my analysis and went into further detail and utilised every aspect of the poster.

 5) Q3 Rewrite - "Heat" by Beyonce is the launch of her new perfume. The use of the advert is to reach the specific demographic of young females and target those who want to buy her new product. Throughout the image, shades of red are consistent throughout the background and is also the colour of Beyonce's dress. Using deep red connotes ideas of dominance, fierceness, and intensity. It gives viewers an insight into the bold and powerful feeling of dominance and pride wearing the perfume gives you. The text written in the centre of the image states a phrase of "catch the fever". In a literal context, fever denotes a virus, or an illness, however, in a figurative context, the phrase connotes the idea that this infectious scent will catch everyone in its path and this in fact is something you want to catch; something you want to linger with you. The placement of Beyonce in the image is a low angle shot. Typically, when using a low angle camera shot, it connotes ideas of superiority and empowerment which can convince the audience that this perfume will possess you with all feelings of ability and worth.

 

Film industry - Black Widow

 1) The companies that helped produce Black Widow are as following: Walt Disney, Blitz, and Marvel studios.

 2) Conglomerate ownership refers to when a major media company owns a variety of smaller and less-known companies known as subsidiaries.

 3) From watching the trailer, one of many aspects that make this an easy recognisable blockbuster film is that it contains a lot of realistic action scenes which require a lot of money and can typically only be afforded by larger film production companies. In addition to the hyper realistic graphics, the characters in the film are globally known for being apart in other famous films which means Marvel would've have to pay quite a bit of money to afford these actors in their film.

 4) Black Widow was promoted through trailers, billboards, social media, and variations of IMAX cinemas.

 5) The production budget for this film was roughly around $288.5 million, however they made around $379.8 million at the box office, meaning they didn't make much profit.

 6) I would think Black Widow to be a relatively successful Hollywood Blockbuster as though many enjoyed it and thought it be a truly enjoyable watch, the revenue the film received wasn't nearly as close to the many other Marvel films produced and it was released during covid so it didn't have a chance to fully launch to cinemas and to be enjoyed and properly watched by a fairly big enough audience.

 7) The BBFC (British Board of Film Classification).

 8) Black Widow was given an age rating of 12A as it didn't contain may violent/ or graphic scenes and Marvel usually tries to keep all their films within a large age range to widen their audience and ensure those of all ages can watch and indulge in their films.

 9) Audience interaction is so important in this day and age for modern film marketing as audiences nowadays are all active on social media and though it can be a wide platform, word gets around quite quickly, so having lots of raw reviews spread across social media can be seen as a form of free advertisement for many newly released films. People tend to take word from peers in similar age to them, so having teenagers, and adults posting reviews on a film they enjoyed watching, can influence others to take their advice, which ultimately promotes the film.

 10) In addition to the typical billboard advertisement and posters, Black Widow was promoted across in may ways to try and reach everyone and make sure everyone has come across the name and watched it at least once. Major TikTok influencers paired up with Disney to promote the movie. Marvel reposted a viewers review on the movie onto a billboard which got the attention of many.

Film Industry - Blog Index

 1) Industries - ownership & control

  2) Marketing - Marvel Cinematic Universe

  3) Black Widow

  4) I, Daniel Blake

Feedback Index

1) HT1 - Blog Feedback

2) HT2 - Introduction to media feedback

Marketing - Marvel Cinematic Universe

 1) At the time of the article, 22 films from the avengers sequel were created.

2) MCU had made a total of $18.2bn (13.7bn) in 2019. That figure has most likely made an increase.

3) Marvel was recovering from bankruptcy and decided to sell the film rights of characters such as X-Men and spiderman. In the end, they decided to make a crossover and combine all the characters, however this agreement was actually made from the beginning.

4) Sony obtains the rights the rights to Spiderman and have now decided to allow Tom Holland to appear in the Marvel films as Sony and MCU made an agreement.

5) The Fantastic Four series and X-men were sold to 20th Century Fox.

6) At the time, at the time, Disney announced that they would a Marvel TV series , specifically one on Thor's brother, Loki.

Extension task:

1) Taking away information and opinions from the article, I can gather that the Guardian was overall, really content and entertained from the film and thought of it as a well pieced and carefully thought out film- a film worth spending money on and recommending to others.

Industries: Ownership and Control

 1) Conglomerate in the media industry refers to lager and well known companies who own lots of smaller companies e.g. Disney owns Pixar, national geographic, star wars and many more.

 2) Subsidiary in the media industry are the smaller companies owned by conglomerates.

 3) The benefits of media companies in vertical integration are that everything they own links directly to them which increases profit directly and massively. Every stage of making a film is opportunity to make money.

4) The benefits of media companies in horizontal integration is that it allows those in threat of other companies to cancel out competitors. For example, Facebook bought Instagram in case their numbers overtook theirs and now Facebook receives profit from Instagram and themselves.

5) 3 companies that use synergy to maximise profits: Facebook, Instagram, and Ben & Jerry's

6) Technological convergence is the idea that in this day and age, smartphones and other devices have access to all types of media on one device. Smartphones has changed the relationship between audiences and industries completely.

7) Facebook bought Instagram for $1 bn to secure its position in the media industry. They saw Instagram as a threat to their growing company, so they decided to buy Instagram as an investment and cancel out their competition. The media industry is a growing market and many companies get wiped out from competitors; Facebook didn't want to leave the industry.

8) The previous owner of Fox News was Rupert Murdoch.

9) 10 companies that are part of the Disney media empire: Marvel, ABC television network, Pixar, Lucasfilm, Disney+, Hulu, Disney channel, ESPN, 20th century studios, and National Geographic.

10) Disney bought Fox to strengthen itself and compete with other conglomerates such as Netflix and Amazon.