1) NS: Focus on my analysis of how mise-en-scene conveys meaning/ creates tone/ message.
2) Q1: 1/1 Q2: 1/1 Q3: 8/12 Q4: 2/2 Q5: 5/6 Q6: 6/8
3) My strongest question was Q5 which was how the camera shots and mise-en-scene describe the water aid advert. I think I did better on this question because went into depth with my analysis and connoted every aspect I could from the image given.
4) One of my weaker questions was Q3 which was how connotations were created to communicate meanings for the Heat advert featuring Beyonce. I think that I could've expanded my analysis and went into further detail and utilised every aspect of the poster.
5) Q3 Rewrite - "Heat" by Beyonce is the launch of her new perfume. The use of the advert is to reach the specific demographic of young females and target those who want to buy her new product. Throughout the image, shades of red are consistent throughout the background and is also the colour of Beyonce's dress. Using deep red connotes ideas of dominance, fierceness, and intensity. It gives viewers an insight into the bold and powerful feeling of dominance and pride wearing the perfume gives you. The text written in the centre of the image states a phrase of "catch the fever". In a literal context, fever denotes a virus, or an illness, however, in a figurative context, the phrase connotes the idea that this infectious scent will catch everyone in its path and this in fact is something you want to catch; something you want to linger with you. The placement of Beyonce in the image is a low angle shot. Typically, when using a low angle camera shot, it connotes ideas of superiority and empowerment which can convince the audience that this perfume will possess you with all feelings of ability and worth.
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