Arctic Monkeys: I Bet You Look Good On The Dance Floor

 Audience:

1) The demographics are mainly young boys; adolescents and young men. Psychographics are primarily reformers and explorers.

2) An audience pleasure that the music video offers is vicarious pleasure meaning the audience is feeling like they're part of the experience.

3) a. 0:11 - this part of the video shows the front part of the stage including the cameras and lights which may allow the audience to feel like they're part of the set themselves.

b. 0:45 - at this part of the video, the vocal singer in the back briefly joins the main singer creating layers and depths into the lyrics.

c. 1:49 - the lighting and up close shot creates a cinematic feeling .

4) Arctic Monkeys used to play at local pubs and clubs, and would hand out their CDs for free, then those who didn't like their music, would pass it on to friends , and eventually they branched out across the UK and gained recognition. Additionally, using P2P file sharing, allowed people to share the music globally.

5) Arctic Monkeys want their audience to feel apart of their band; form bonds and connections. They want the audience to feel indulged.

Industries:

1) Arctic Monkeys realised people were using Myspace to share and listen to their music. When coming to this realisation that people were sharing their songs on P2P websites, they encouraged these actions when making more music.

2) People using Myspace and sharing songs on P2P websites was unexpected due to the fact that social media was used infrequently and the use of sharing music was relatively new and began when the their music was newly launched

Introduction & BLACKPINK: How You Like That CSP

 Introduction Qs:

1) key conventions of music videos: movement, performance, narrative, visual effects, promotional device, editing & sound, mise-en-scene

2) Intertextuality means when one piece of media text refers to another.

3) Music videos became a major part of music in 1981 on channel called MTV.

4) In 1981, MTV, a music channel, was launched which became a big of part of music as it brought the sound to visuals.

5) In todays society, music is shared through phones, iPad and all types of devices. It can be sent within a few seconds and can distributed via many apps.

BLACKPINK: How You Like That Qs:

Audience

1) BLACKPINK fans are known as "Blinks", and they typically fall into the demographic of young girls, and those who have a particular interests in Korean culture fall in the psychographics.

2) The music video offers visceral pleasure as the speed and intensity of the video may offer a feeling of thrill and rush.

3) a) 0:04, the silhouette creates an exciting intro

b) 0:07, the low angle creates dominance

c) 2;05, the high angle shot allows the setting and the whole group to be seen.

4) The promotion of video was followed by teaser trailers, and reality show called "24/365" was created to see the lives of the band members.

5) K-pop is global phenomenon because of the recognition and contentment received from the west. Because of bands like BTS, and BLACKPINK, Korean music, as well as culture, has branched from out to around the world.

Industry

1) BLACKPINK were a "manufactured" by YG entertainment in 2016, and by 2020, they the most successful Korean band ever.

2) YG entertainment have also created other successes such as "BIGBANG" and "2NE1".

3) Technological convergence changes the way audiences consume music videos as they don't create an indulgence for the actual music, but make the videos fast-paced and busy to keep the audience interested.

4) K-pop has become global as BLACKPINK sold out arenas in the UK and USA.

5) Uk based music videos have age ratings and content waring e.g., flashing lights, nudity, violence ect.

Media Assessment 2: Learner Response

 1) 22/34   Grade:5   Next Step: consider how independent films look to bridge the gap.   Q6.

 2) Consider how independent films look to bridge the gap. Disruption tactics, outspoken directors, etc. How do they make up for lesser funds? Does this work?

 3) Q1: 1/1  Q2: 1/1  Q3: 5/8  Q4: 0/2  Q5: 2/2  Q6: 14/20 - In question 3, I could've added more connotations of the woman's' body language as it showed strength and independence which is a subversion of how women are illustrated in the media.

 4) I didn't write completely successfully as I only gained 5 marks. I could've added more detail on how the advert subverts a typical woman portrayed in the media and how her hair being tied back connotes hard work, and her being ready to take on the hard work.

 5) Vertical integration is a business strategy when a company gains control over it's supply chain by owning its' competition. Two benefits of vertical integration are that it gives the company greater control over every stage of production and how increases profit.

 6) . It's important to judge the success in different aspects

. Daniel Blake are not attempting to compete with Disney and Marvel and instead are

trying to exist on their own terms.

. The film is extremely political and intended to inform its audience of the damage the

government’s austerity and benefits cuts were having on ordinary working class British people. In

order to promote the film, director Ken Loach and distributors Entertainment One used cheap and

creative methods to create a word of mouth buzz around the film.

. In contrast, Marvel’s Black Widow arguably disappointed in purely box office terms despite making a

huge amount more money than I, Daniel Blake.

. Unfortunately, the film was hit hard

by the global Covid-19 pandemic and therefore made much less at the box office than other Marvel

releases.

 

Magazine and Music video- Blog Index

 1) Tatler 

 2)  Heat

Heat Case Study

 Introduction- Heat Media Pack:

1) Heat offers celebrities contacts to keep readers updated, a list of all TV channels, and fashion/beauty advice for people of all sizes and skin colours.

2) Heat offers the latest updates on all celebrity scandals, which can be a starter up for their conversations with friends.

3) Aside from celebrity news, Heat also offers affordable fashion advice given the demographic of readers, as well as life hacks, and lifestyle tips.

4) Female: 90%  Male: 10%  Average age: 37  Age profile: 52% 15/34   Segment: 50% ABC1  Marital status: 57% married

Media Language:

1) The cover lines are placed in sweet spots with certain words typed in serifs to highlight the story, and create a star appeal. The colours such as yellow and white, typically bright colours, are used to intensify and highlight the story headlines.

2) The connotations of the colours on this front page are to attract the audience's attention as they are loud and jump out to who ever sees it. Pink is also traditionally a feminine colour which could appeal to the 90% demographic of female readers.

3) The central image of Victoria Beckham isn't taken at a fancy event in a presentable outfit, but is actually a paparazzi image in a gym like jumper and leggings. The costume part of mise-en-scene shows that celebrity life isn't all perfection and fun all the time, but the fact that they're actually real people, who experience life similarly to others who don't have such fame. It also creates a realism to celebrities and she isn't in an expensive outfit, doing something exclusively for famous rich people, but is actually on a walk.

4) Tatler use of typography uses serifs which are more of a classy and elegant style of text which portrays the magazine as something of class and value, however in Heat's front covers, they use bright and bold colours with a variety of serifs and sans serifs for the attraction of viewers, not for the aesthetics.

Media Representations:

1) Victoria Beckham, Prince Harry, Meghan Markle, Liam Payne, Cheryl Cole, Giovanna Fletcher, Dani Dyer.

2) As Heat is a gossip magazine, the discuss celebrities negatively as they highlight their scandals and issues they face behind closed doors.

3) On this cover, women are portrayed as heavily male orientated and discussed about in terms of relationship status's.

4) Tatler is predominantly aimed and middle class and above as the celebrities that are shown and discussed are of a more classy type such as the royal family, and politically involved individuals. Whereas in Heat, the celebrities that are showcased are part of a more pop culture society.

Extension:

1) The cover engages the audience to read on as the cover lines consist of rhetorical questions and narrative enigmas.

2) Paparazzi images are when the media/press take picture of celebrities in their everyday life, meaning the pictures aren't carefully taken and not taken to make sure the person looks presentable, but to catch the reality of people with fame and money to show the world.

3) The colours of the masthead and cover lines are in bold colours to stand out against the images and highlight the stories. The images are tucked away and minimal compared to the cover lines that cover them as the narrative is what attracts readers.

4) Both Tatler and Heat show the rich and poor sides of |Britain and the different interests and ways of living both social classes face.

Tatler CSP

Introduction:

 1) The editor introduces the magazine by praising the contents within, and mentioning the luxury the target audience feel when reading Tatler.

 2) Age: 41  Gender: female 73%  ABC: 83%  HHI: £261,572  London/SE: 70%. These demographics suggest that the average readers live a very financially comfortable life, and are all similar people with the same demographic.

3) Tatler readers think in a sense that anything they see in a Tatler magazine, they buy; this shows the heavy influence Tatler has on readers. Tatler spent £843 million on fashion in the past year.

4) Tatler's special editions: Travel guide, wedding guide, Beauty and cosmetic surgery guide, Spa guide, Watches and Jewellery guide, Schools guide. This suggest that Tatler's audience fit these special editions as they are specific to interests viewers probably have. It shows that viewers rely on Tatler for major advice and guidance as these magazines provide information and help their daily decision making.

Media Language:

1) Some different examples of typography are serifs and sans serifs. Both types of styles of texts have different purposes and aims to what message they are trying to get across.

2) The cover lines appeal to the audience as they all mention the right wing side of politics which most of Tatler's audience are, and they discuss the right wing in a positive manner which appeal to the viewer's opinions.

3) The connotations of the cover line/main flash on bold at the bottom is typed in black to make the important text stand out and contrast against Emma Weymouth's stereotypical pink dress.

4) The central image has created interest as the colours connote a stereotypical feminine idea. Her dress being slightly off the shoulder shows class and elegance. Her hair and make-up being simple and chic allows the dress to take centre stage while also creating an overall look of superiority and high-class.

Representations:

1) Tatler chose to mention the former right wing prime minister Boris Johnson as majority of Tatler's audience are politically right winged in their beliefs and opinions, meaning the mention of someone whom they support will be of interest.

2) The cover lines suggest that viewers enjoy gossip and crisis others face in their lives. It also mentions fashion tips which suggest people use Tatler as inspiration to express themselves.

3) Different groups of people who the tag lines are aimed at or would be interested in: rich men, politically driven men and women who are right winged.

4) The stereotypes being reinforced are the fact that the woman is wearing a pink dress with make-up which is a typical representation of women in the media. The stereotypes being subverted are the fact that the woman on the cover is black women given a title as part of the monarchy. This is a subversion as the royal family is known to be mainly of caucasion origin.

Social and cultural contexts:

1) The types of people who do not watch Tatler: middle/working class, left wingers, rich people, people who don't live in the wealthy parts of Europe and Asia.

2) This represents the life of wealthy people in Britain as the magazines provide advice and tips on everyday scenarios for viewers of Tatler.

3) Some people who are left winged politically may be offended as the magazine supports and positively discusses the politicians.

4) 

A common theme in these front covers is that they are of people part of the British royal family. This suggests that those who read Tatler have a particular interest in the royals and have a fondness of them and their lives.

Advertising and Marketing - Blog Index

1) A+M : conventions 

2) Gender stereotypes in advertising

3) OMO CSP

4) Galaxy CSP

5) NHS CSP