Year 11 Paper 1 Assessment: Learner Response

1) 

a. 27/42   grade 7

b. Q9, ensure that each idea is linked to how KISS makes money.

2) Nuance aspects of the representations of older people, consistent use of specific terminology, and excellent analysis.

3) I could've referred to the bus driver being a involuntary donor by giving his hat, and the fruit vendor could've been the villain by causing commotion. However, the bus driver could also be viewed as the villain as you could infer that he crashed into the fruit stall causing the blocked roads, and mess.

4) I need to consider Hepburn's overall presentation. Given her attire and appearance she is most likely upper class and subverting through her use of being on the bus, rather than lower class.

5) 3 Points: The success of YouTube has allowed artists from a range of backgrounds to reach international audience and in this instance, a Korean band has reached the west and people from all over love their music. Their video also incorporated different settings from North Africa, to the west, all the way back to Korea; this reflects their vast audience. Lastly, their predominant English lyrics have developed with their expanded audience.

6) Advertising and collaborations like costa, contribute the KISS FMs strict profit consumerism.

7) Revision, time management, past papers.

OSP: Kim Kardashian- context + LIAR

 Context:

OSP: Marcus Rashford

 Context:

1) Career: He is the youngest ever scorer for Manchester United in a European competitive game

Campaigning: launched a program to deliver meals in the early days of covid for disadvantaged children.

This balance suggests his even priorities in having a stable career and performing for his team, whilst helping a cause he was once apart of. It shows how can balance 2 important duties, one of which he willingly went out of his way to give for.

Language:

1) His pictures on the home page in his football kit, his book club, and his partners.

2) His collage of pictures on his home page connotes his multi layered personality; he isn't just a footballer. His book club connotes his purity and love for children. And lastly, his brand partners connote his image he wants to show to his followers.

3) One technical code is his colour scheme on his website which is black and white; connotes simplicity. One genre feature is the links from his website.

4) I think his brand is well-integrated as he works with many brands and has many partnerships. On his website, it contains a page containing all his partnerships...from brands as high end as Burberry, and all the way down to Aldi. This displays his ability to work with all types of companies, and that his football side of his career doesn't clash with his free school meals campaign, and that he levels them both equally in terms of importance.

5) His website mainly supports/promotes his campaign and book club, whereas his twitter focuses on his football career, in which his profile is a picture of his England shirt, and his posts consist of football talk.

6) His online presence and campaign reflects his childhood, as he has shared that he came from poverty when growing up. His experience heavily influenced his free school meal campaign, and presents a positive brand identity through helping those enduring the same unfortunate experiences he went through.

Industry:

1) 1 reason may be for a personal promotion for the brand;more customers. Another may be that the brand wants to show their support with Rashford ... this could encourage those who like him, to shop at the brand promoting him. And a final reason could be that Rashford has a large fan base, meaning the brand can tap into young, globally minded consumer graphics, and target that audience.

2) Social media is used to make these collaborations via adverts, reels ect.

3) One risk to the brand could be a decrease in customer consumption .

4) I would advise the brand to go ahead as Marcus Rashford has made many positive collaborations with brands in support of his free school meals campaign, and balances his football career, and campaigns to help those less fortunate.

5) In November 2020, Rashford partnered with Burberry on a global youth and community initiative, supporting disadvantaged young people, literacy and child food poverty. That brand benefits from helping those in need, and can gain a wider customer base from those in support of Marcus Rashfords campaign.

Audience:

1) A preferred reading would be that he wants viewers to see the good and positive impact he has on the disadvantaged youth.

2) A negotiated reading could be that a viewer may support what he is doing, however, don't see the purpose in posting as these campaigns should be done for the sole purpose of helping... not views.

3) An oppositional reading could be that fans of Manchester United may not support Rashford's side jobs/charities as it takes his focus away from football.

4) Relationships; the post displays Marcus Rashford interacting with the young people, playing football and reading, and this social interaction creates a feeling of care not just for him, but for viewers too.

5) His website home page displays his football pictures and facts about his career from the very beginning, yet also shows his campaign by having links to his book club, and the story of his campaign came about.

Representation:

1) His career from playing with Manchester United is shown; debut ect. However, what isn't shown is his current status on his fotball career.

2) There are a few examples of medium close up shots which display his emotions on and off the pitch.

3) Marcus Rashford challenges the stereotypes of "rich people", as he uses his money for good causes that he once was a part of;poverty. He doesn't hog the millions of pounds he makes a year, and doesn't keep his profits for himself, but instead helps the less fortunate.

4) One way he is presented positively is through his social media posts of him travelling around the world helping children in poverty. Additionally, a stereotype he challenges is his class. Having worked his way up into making millions, he doesn't just keep his money for himself, but helps those in need as he was once apart of those who suffered as a child.

5) I strongly agree with the statement as nothing on his website or any social media platforms for the matter, display any harm/negativity toward any cause, but instead do the opposite; promote the well being of children and supports children in poverty.

Challenge:

6 marker: I believe Marcus Rashfords online presence has been strategicaly structured to present his campaigns and football career as a success. His website uses dennotations of his career and free school meal campaign. Additionally, it also displays the brands he partners with, all of which donate to causes such as children in poverty, literacy ect. His social media platform such as instagram and twitter, share images of him donating, and travelling around the world to help children in need; a cause he was once apart of. This creates a feeling of identity for viewers who may have gone through similar experiences, and feel grateful for the work he is doing. Overall, Rashfords donations, causes, and campaigns all coincide with his football career which allows him to balance both things important.

GCSE Media Studies: Coursework

 Summer project tasks:

Task 1:

1) 

Actor placement in this scene creates a sense of family and community as there are people seen hugging and smiling, and overall shows the atmosphere of love in the room.

The domestic setting of a family ill ustrates a community setting .

The setting shows community.

2) This media product is aimed at big families and communities and predominantly people of African and Asian descent. It shows the community from these cultures and strong bonds they have withing their families.

3) This music video makes the audience feel like they're part of a community through visceral pleasure of watching the families being so content with each others company.

Task 2:

1) The name of the musician is Lana Shiki and my genre is pop. The core style of my brand is love/emotive songs predominantly aimed/relatable to a young female demographic who struggle with love and being in relationships.

2) Summer project tasks:

Task 1:

1) 

Actor placement in this scene creates a sense of family and community as there are people seen hugging and smiling, and overall shows the atmosphere of love in the room.

The domestic setting of a family illustrates a community setting .

The setting shows community.

2) This media product is aimed at big families and communities and predominantly people of African and Asian descent. It shows the community from these cultures and strong bonds they have withing their families.

3) This music video makes the audience feel like they're part of a community through visceral pleasure of watching the families being so content with each others company.

Task 2:

1) The name of the musician is Lana Shiki and my genre is pop. The core style of my brand is love/emotive songs predominantly aimed/relatable to a young female demographic who struggle with love and being in relationships.

2) 

Task 3:

1) The music video will start with me in bed crying and scrolling on my phone after seeing my boyfriend air my messages and instead post on his Instagram of him partying with other girls. I will go downstairs crying and sniffling, and open my piano and play the intro of the song; this will blend into the actual audio. Flashbacks of me my boyfriend, 3 other girls will play. fond and sweet memories will play as well as bad moments of all 4 girls feeling temporary and replaceable; they're giving their all to their partners yet their not prioritised like how they prioritise them. The video will end with all the girls returning home and going on their phones to see their messages being left on delivered, yet all their boyfriends post on their Instagram partying. The end scene is a split 4 screen of the girls throwing their phones on their beds and just falling on their back on their bed.

2) Representing the demographics of teenage girls.

3) My friends

4) My aunts , my friends , and my house.

5) mascara streaks from crying, hoodies and tracksuits, white flowy dress

Task 4:

Lana Shiki; singer of "The Visitor". Her music video's purpose is to create an understanding feeling towards the female adolescent demographic; the idea of her music video being about teenage girls feeling like they're not good enough and the underlying truth of them being 2nd best when in an unhealthy relationship. This shared experience endured by many young girls, can still feel like an isolated situation when in one... this music video is to remind the targeted audience that they are not alone and this unwanted feeling like they're not good enough isn't just felt by them... but by everyone around them.

The music video will contain two types of lighting: light, airy, summery, and dark and gloomy. Scenes containing the darker lighter will be used to communicate the darkness and isolation felt by the young girls in the music video, whereas scenes containing lighter lighting with represent the memories of when the young couples where content and without doubt of feeling betrayed. The actors in the music video will be three young couples, all of which the girls are enduring the shared emotion of loneliness despite them having the company of their partners. The idea is to show to the audience that the dark times you go through aren't just happening to you, but almost everyone around you. The songs slow tempo before the chorus will reflect the lonely times, and the faster chorus will be memories of the couple before their hardships began.

The couples will be of people with different races to display diversity, and the scenes will be filmed all around London in different parks, and some scenes in a house. I will represent the role model through playing piano and lip syncing some of the lyrics throughout. It will reinforce the stereotype of girls being to emotional and attached to someone they love at such a young age, and the boys in the music video will also be a reinforced stereotype due to their lack of care/bother to their partners.

The demographic of teenage girls in this music video as well as the audience, will watch the music video vicariously... relating to the scenarios and not feeling alone. The purpose of this music video is to create a sense of community between young girls who feel vulnerable and to remind them that they're not alone.

End of Year 1 Exam: Learner Response

 1) Try to balance the 2 shows on the 20-marker question.

 2) We use CLAMPS to remember mise-en-scene and we can see this through the ragged clothing on Will and Lyra, and Cittagaze itself.

3) Enigma codes, binary opposition, and Propp's character theory.

4) Doctor Who does reflect its time period through its social and cultural contexts of gender seen throughout the episode. When suspicious of Susan's living conditions, Barbara offered to go to her house, but Ian insisted on joining her, and ending up driving there. When arriving at the junk yard, they encounter the Doctor and question the truth behind the police box, and when trying to lower their suspicions, the Doctor only explained to Ian and dismissed Barbra. This reflects the time period, and domestic expectations of women at the time. The expectation of only sticking to household jobs, and anything outside of that stereotype , wasn't credited and instead reinforced.

His Dark Materials also reflects its time period of production, and this is seen throughout the episode. The use of modern camera editing and background music is used at a high, and modern level of technology. The ability of music as an underlaying sound behind characters speech reflects a modern TV show, rather than a show with visible technological errors from before the 2000s.

5) I need to practice past papers and read questions carefully.

KISS Breakfast on KISS Radio

 Context:

1) Deregulation refers to overruling previous strict laws, and shifting the power from the government over to a free market.

2) Deregulation allowed big conglomerates to buy smaller radio stations and build bigger brand monopolies.

3) It allowed Bauer to play KISS from one radio station but have access to everyone across the UK.

4) Sub stations like KISS afrobeat's and KISS 80's can be accessed via the app rather the radio itself so it doesn't have to undergo complicated laws.

Industry: 

1) Bauer is multinational media conglomerate and differs completely from the BBC as they are purely profit driven.

2) They are competing with radio one as they both have similar target audience, alongside Spotify and apple music. The sub genres are KISS afrobeat's and KISS 80's.

3) Rayo platform offers different genres of KISS but a small monthly fee which one way they receive profit. It opens a wider psychographic of listeners and more money.

Audience:

1) Target age bracket is 15-34, with an urban demographic and slightly female bias.

2) 84% of Gen-z listeners strictly use Rayo. KISS breakfast make short clips/reels to attract a younger audience. The constant scrolling on TikTok and Instagram made by young people on a daily basis is a lot, so making those short videos that are bound to fall onto their feed is guaranteed and the shortness of the videos engage young viewers.

3) They do easy giveaways and prize driven competitions which are easily accessible to listeners.

4) A preferred reading may be the comfortable discussions and friendly conversations with listeners show respect and attraction to new listeners. They show diversion by they pun "manifestation", personal relationships by first name basis with listeners, identity by song appeal, and surveillance by celebrity gossip.

Extension:

12 marker-

Commercial radio productions like KISS use technological convergence to engage with an active audience via the Rayo app. This app exclusive to KISS allows listeners to access KISS from any device, anywhere. It includes multiple genres of music for almost any audience, and includes podcasts; it is guaranteed to appeal to majority of psychographics. This ultimately gives listeners a premium experience and the Rayo app also offers sub-genres as part of their premium listening experience at a small price of 3.99 a month and free 30-day trial. In terms of branding, KISS have social media platforms on TikTok, Instagram, X, and YouTube to reach their audience and engage in content. Over the last decade, scrolling on platforms like TikTok and Instagram have shortened attention spans, so KISS making short reels reaches a younger audience and can gain new listeners. Their modern marketing strategies definitely appeal to a younger generation and strategically engage with a lot of listeners.

Radio Launch 1

 Historical, social, and cultural contexts:

1) BBC radio home and BBC radio light were radio stations available before the 60s.

2) Radio 1 wasn't as popular as the BBC had hoped when it first launched because it wasn't seen as "cool" by the youth.

3) Pirate Radio was when radio stations would broadcast from international waters so they didn't have to obey UK laws about radio. This meant that they could play all types of songs at any time aimed at a younger audience which made it so successful.

4) Pirate radio stopped broadcasting in 1967 due it being outlawed by the marines broadcasting offences act. The government closed the legal loophole meaning anyone who wanted to listen to popular had no choice but to go Radio 1.

5) Many of the DJs who were on pirate radios then worked for Radio 1 after being outlawed meaning the style of music was very similar, so it kept majority of its audience.

6) "Needle Time" was the restriction given by the musicians union phonographic performance which only allowed the pirate radio stations to play music for 5 hours a day as it was threat the usage of records declining.

7) Radio 1 differed to other radio stations as it exclusively only played music and fun discussions for young people.

8) Tony Blackburn was the first presenter/DJ and they were upset at the traditional BBC as they didn't offer a lot freedom for creativity for the presenters.

9) It was very fast paced, meaning it wouldn't ever bore the younger audience, and the music played was popular at the time.

10) It wasn't formal like the other radio stations and played "informal" pop music which was of appeal to a younger audience.

Audience and Industry:

1) The target audience was 15-24

2) Radio initially struggled to attract young listeners as the BBC stood for conservative values rather than to fit their audience needs.

3) In terms of psychographics, explorers may be a big majority of listeners and the fast paced music and style of pop is of appeal to those who search for adrenaline and enjoy a constant thrill.

4) BBC is funded through people paying TV license.

5) Preferred reading of Radio 1 would be that it offers responsible and legal music for young people, whereas an oppositional reading might be that BBC 1 took away the fun and thrill of pirate radio.