Galaxy Advert CSP

 1) In the galaxy advert, some key conventions I can spot are: narrative, mise-en-scene, sound, slogan, USP, editing, and camera shots.

 2) The key message intended to project connects to the slogan "why have cotton when you can have silk." This slogan refers to galaxy metaphorically as silk which has the connotations of a softer, smoother, and richer material compared to cotton.

 3) Audrey Hepburn was a famous Hollywood actress during the 50s-60s. She was also a fashion icon and an inspiration to many, though she sadly died at the age of 63 in '93. One of her most famous films "Roman Holiday" was set in the Amalfi coast, as was the advert, and by doing this, those who knew and loved Hepburn, felt nostalgia and intertextuality.

 4) Intertextuality, to me, means when one piece of media text connects/indicates to another.

 5) The Galaxy advert refers to Hepburn's very successful film "Roman Holiday", which is help brought to life through the setting of the ad, the makeup and CGI used to create Hepburn as her young actress self. Additionally, the man in the car(in the ad) shares a lot of similar features to Gregory Peck, Hepburn's partner in the film. The ad basically creates a throwback of the film in modern day.

 6) Audrey Hepburn: Heroine/princess - Man in car: Hero  - Bus driver: donor  - Man in fruit stall: helper

 7) Equilibrium- Audrey Hepburn being on the bus trying to reach her designated destination

Disequilibrium- The bus stopping due to the disrupted fruit stall

New equilibrium- The man in the car coming to save Hepburn and continues driving to her destination.

 8) The famous Hollywood actress Audrey Hepburn has been created in CGI form to portray her famous film "Roman Holiday" in the advert.

 9) The representation of women being inferior and superior can be seen from different perspectives. Hepburn being saved by the man and sitting in the back of the car like a trophy/prize the man has won reflects her being seen as inferior. From a superior perspective, Hepburn is seen taking the initiative by getting of the bus and taking the hat from the driver, and getting in the back seat of the car by looking relaxed and bold.

10) At the end of the advert, stereotypes are subverted to modern society as Hepburn sits at the back of the car like a prize/something valuable the man is showing to everyone, however in a modern society, this would be seen as misogynistic and sexist