Key concept Analysis

Language: The title and tag line are all indicators that this is a film poster. In addition, the title includes the number 2 meaning that this movie is a sequel and the first film was liked by viewers, hence the fact that a second one was made. The protagonist is standing on a podium surrounded by a vast group of his followers aka "minions". The ombre of colours in the sky indicate that this is an animate children's film.

Industry: The film was produced by Illumination Entertainment and created by Sergio Pablos, Cinco Paul, Ken Daurio. Sergio Pablos has also created other well known films such as : "Smallfoot" and "Klaus". All these films are animated and are children's films.

Audience: This film seems to have a target audience of predominantly children with an estimated age range of 5-10. The comedy and graphics of the film gain the attraction of children as the script falls into line of what a child would consider entertaining or funny. The graphics and colours appeal the eyes of infants. As well as the target audience being aimed a predominantly children, there are moments in the film that would be in interest of adults as many watch/monitor their children's screen intake so having moments that engage the parents that attracts more viewers.

Representation: The protagonist plays the role of a villain and he portrays the characteristics as someone funny and cunning. In the entirety of all the films, "Gru" , the protagonist, plays a façade as his ambition is to be seen as someone with a villainous nature and cunning ideas, however, in reality, his true nature is someone who is funny and likable. The poster displays his power and position as he stood towering his associates below him. The image of the vibrant also links to the plot of the film as the main characters agenda is to steal the moon and the image of the galaxy before him shows that.

Learner Response:

The language on this poster consists of a title and tagline which tells the audience that this poster is advertised as a movie and not a series. The title also shows the number 2 which means this movie is a sequel, which connotes the fact that the first film was enjoyed and liked by viewers. The animations and setting in this poster incorporate many bright colours and eye catching settings. Moreover, the protagonist being the main character in frame and the centre of the poster can indicate his importance and significance during the film.

Illumination Entertainment, a well known and successful production company, produced this globally liked and recognised film viewed by millions. The writes and producers who contributed to creating this film- Sergio Pablos, Cinco Paul, and Ken Daurio, have also made other famous children films such as : "Smallfoot" and "Klaus". 

Due to the posters choice of vibrant colours, animated images, and previous film, this film has a target audience of predominantly young children from an age range of 5-11. Because of the target audience, most children are likely to watch television with their parents due to their age, meaning certain scenes in the film would have to engage parents and appeal to an older audience as well as children.

The poster portrays a villainous and adventurous representation of the main character. The colour scheme of the poster illustrates the films plot is to be set in a galaxy. Though Gru's agenda is portray himself as someone evil, and a villainous mastermind throughout the movie sequels, his character actually actually juxtaposes his evil side and is actually a humorous and likeable character.