Denotation and Connotation

 

Connotations:

In this advert for WaterAid, the language connotes the struggle that people face without water and basic hygiene needs and how it sometimes leads to deaths. The emptiness in the child's eyes connotes the lack of supplies and necessities people have to live without and how they cannot live comfortably nor safely without. The image of the child creates sympathy and pity for the child's scarcity of needs and this is a strategy to convince those to donate. They've specifically decided to capture a dry and parched setting to show the immediate need of water supplies.

Denotations:

In this advert for WaterAid, I can see a dry landscape and huts. The little denotation used in this advert displays the fact that the purpose for this , is to show the desperation of water needed in deprived countries and how it affects children and causes death.

Connotations:

In this advert for Rimmel London mascara, the use of the woman in the image , Maya Jama, connotes as a marketing strategy for viewers to purchase the item as she is someone who is well know and and liked by many so having her advertise the product, viewers may want to buy it as well. The use of alliteration "Long Live Lashes" is a catchy and convincing slogan . It connotes the fondness the company has for lashes and this could reach a specific audience of girls or women who particularly like have long lashes and believe it boots their appearance. The phrase "Long Live" relates to something of worth and class, and links to the fact that Rimmel has been around for years and is well known brand. Maya Jama, who is a familiar face on the show "Love Island", is all about appearance and capturing the attraction of others so having her be the face of a makeup advert, shows that a woman who is know for her beauty, is wearing a specific mascara, will attract customers. The clothing that she is wearing looks of worth and chic so that high sense of fashion, links to the quality of the brand.

Denotations:

In this advert, we can see bold and bright slogans across the screen, fog in the background and a woman holding the product advertised.

Extension:

a.

I think the idea behind this image is particularly clever as it highlights how little sugar the lollipop contains, as the colony of ants are avoiding the sweet. Ants are known to be attracted to sugar, so having them avoid the sweet illustrates the lack of sugar which will attract people to purchase as the target age for this specific sweet is aimed for children. As a result, parents wont feel bad for feeding their children too much sugar.

b.

In my opinion, this advert for spreading awareness on childhood obesity is very tactical. The use of the ice cream , which is a common liked sweet treat amongst most, connotes how this food packed with sugar can actually lead to harming your child's health.