Monday, 5 January 2026

I, Daniel Blake

 1) An independent cinema is a cinema that screens non mainstream films and this differs from Hollywood Blockbusters and they are majorly mainstream.

 2) "I, Daniel Blake" is about the right wing government being in power and making the benefit system a corrupt one.

 3) Ken Loach directed this film as his style of filmmaking is social realism which relates to the genre of this film. He is known for directing films for the purpose of projecting political views and educate viewers.

 4) They targeted this film at new voters and they reached this audience by organising free/pay what you can screenings so a wide range of the public can understand the message. They also projected this film onto the house of parliament, and premiered it in Newcastle and London.

 5) An unusual way of advertising this film was by projecting it onto the house of parliament.

 6) The estimated production budget was £2 million and ended up making £11 million at the box office.

 7) Some companies involved in the funding BFI, Cannes film festival.

 8) British Board of Film Classification rated "I, Daniel Blake" at 15 due to the context of the film being aimed at an older audience and being a heavy topic that affects many.

 9) The entire storyline of the film is a touching topic as some people do go through rejection from the benefit system and struggle with homelessness, poverty etc.

10) Personally, I think that "I , Daniel Blake" was a successful film as it made a higher percentage profit than "Black Widow" and was touching and inspiring message that touched and related to many. It was accessible to all people with or without money and its goal was to spread the message that while conservative where in power, the system failed many.

No comments:

Post a Comment

Introduction to Advertising

Part 1: Skittles advert analysis 1) Picture: The image of the skittles show the wide variety of flavours and options skittles provide. Each ...