1)
a.
b.
c.
2)
a.
b.
c.
3) From adverts released during the 50s-60s , women are represented in stereotypical and misogynistic manners. For example, in the advert regarding women gifting their husbands a grooming kit, the generations of women(young girl, a women, a middle aged woman) are posed in a way to receive a kiss. The slogan states "any woman knows what to expect when she gives him the best". This suggests that women please their husband by providing them and praising them purely for their existence, a woman's reward, is a kiss. It also implies that women are seen as inanimate place holders for men starting from young.
4) Adverts generated during the 2000s portray women in a less stereotypical form compared to the 50s, however, they are projected in a way for women to feel they have to fit a certain description of what beauty is and the struggles of accepting themselves as they don't fit the unrealistic image. This is seen through the advert in Q2,c as the woman is shown to have a slim and desired figure many want to acquire, and she is seen holding a burger. The slogan states "She'll tell you size doesn't matter. She's lying." This displays the media showing that the woman would say she supports and believes in inclusivity , however because she probably doesn't struggle with body image, her word wouldn't matter. It creates an isolation for women and young girls who may use the media as a form to connect and relate to those who they look up to/aspire to be.
5) My chosen adverts show a drastic change in how women are now seen/portrayed in the public eye. Though there has been a change, the media still highlights different factors of womanhood that females struggle with. There are still misogynistic and out dated ideas that are seen, however , in the 21st century, the media puts pressure on young girls and women to match the representation of unrealistic lives and appearances some have.
Extension
1)
These three adverts subvert gender stereotypes of how women are represented in the media. Each advert subverts how women used to shown in the media which consisted of them being shown as weak, dumb, maternal, and doing household work . However in these adverts, women are illustrated in a way which men are typically shown as : strong, competent, and dominant. It shows that women are equally as capable to be strong "like a man" and don't need a man to control their lives.
2) After reading the article, I recognised almost all of the 7 stereotypes it named and described. This shows how common women are shown negatively and falsely in the media. These recurring ideas that women don't have a mind of their own and are obedient to any man. It depicts a false ideology and sets a harsh and isolated expectation for younger girls and adolescents who see the standard they have to live up to.
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