Part 1: Skittles advert analysis
1) Picture: The image of the skittles show the wide variety of flavours and options skittles provide. Each colour of the rainbow is a different flavour; a different experience.
USP: Skittles have many different flavours and differ from a lot of other sweet brands because of their unique products colours, flavours, texture etc.
Setting/colour scheme : The skittles are arranged to form a rainbow. Rainbows typically connote whimsy, and childlike ideas, however, in this day and age, a rainbow symbolises LGBTQ. Using the rainbow in this context shows that skittles target their products at everyone and anyone.
Logo: Skittles is written in a bold white format to make its logo and background stand out significantly.
Slogan: The slogan "taste the rainbow" explains the variety and flavours they offer. Taste and indulge in each flavour . The variety of flavours expands their consumers as there are more flavours to match most peoples taste buds.
2) Skittle USP is by arranging each colour of skittles in a rainbow. They are showing the variety of flavours they offer by showing it in a whimsy format. Nowadays, a rainbow connotes inclusivity to everyone as it refers to LGBTQ meaning skittles is for everyone. Using the rainbow also targets children in the sense that rainbows are childlike and fun images.
Part 2 : Advert Research
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