Audience Effects Reading

 1) A passive audience are those who don't engage their brains with the media they're consuming and aren't really receiving a message nor getting an idea of the information they're intaking.

2) An active audience are those who are actively engaging their mind and open to learning new information through the media they read/watch. They are the direct opposite of a passive audience.

3) The Hypodermic needle theory is the idea that audiences are constantly passive and receive the information as if it were injected in them ; forcefully and subconsciously.

4) Newsround:

-Information/surveillance: a way to keep young people up to date with things they are aware of and in a form of actual news but for the younger generation

Vogue:

-Identity: vogue has a specific target audience of young women who typically, at that age, take pride in their appearance and enjoy dolling up so having a platform for tips on makeup and hair can be a guide for young women.

Reception Theory

 1) A preferred reading of a media text is the intended ideology the producers want to project the audience.

 2) An oppositional reading of media text is when the reader/viewer interprets a piece of media with an opposing view as to what the produces want to forecast.

3) In the trailer, teenagers are portrayed as trouble makers, overly violent, and have no regard for others lives. The intended interpretation from the audiences perspective is to see adolescents as failed generation and group all of them to fit the stereotype of them being violent and failed children.

4) Young people may contradict this ideology of teenagers as many teenagers don't fit the stereotype of being violent and aggressive. Some teenagers may even see this as an offensive stereotype as though some do fit into the category, not all do, and having this as a belief on teenagers sets an unfair standard on the majority.

5) Supposedly, the preferred reading of this advert may be for the viewers to perceive the unhealthy burger as sandwich which is typically homemade and a slightly healthier option. They want the audience to convince themselves to buy it as the slogan states it's "disguised as a sandwich". This connotes some form of psychological propaganda as the advert lists the ingredients which acts as a façade as the ingredients list doesn't mention the preservatives and oils etc. The ingredients are listed in such a lavish and persuasive manner as another way of manipulating viewers to try the food as the description makes it sound as if that you don't try it, you're missing out .On the other hand, a negotiated reading of this advert may trick the viewer to believing that their food actually contains something healthy or 100% natural. However, from a different perspective, someone who has had McDonalds before, would be well aware that the quality of the food doesn't match the supposed ingredients and wouldn't fall for the propaganda. Lastly, the insight of someone from an oppositional approach would directly differ with the preferred reading. Viewers wouldn't believe for second that a food as unhealthy as a big mac could ever get away with being substituted as a sandwich.  

Introduction to Media - Index

1) First blog task - 10 questions

2) Poster Analysis

3) Denotation and Connotation

4) Introduction to Photoshop

5) Mise-en-scene: Stranger Things

6) Camerawork - Doctor Who: Shots and angles

7) Camera Movement and Editing

8) Blog feedback and learner response

9) Demographic research

10) Demographics and psychographics

Demographics and Psychographics

1. Media companies use information and data such as gender, age, social class, race, profession and location. They use demographics to group certain people and aim their product to a target audience by using this information.

2. Media companies are increasingly using audience profiling over demographics as the information received from profiling is more informative and useful to aiming a product at a target audience and can be used as a wider source to group certain characteristics.

3. 7 psychographic groups:

. "The Mainstream"

. "The Aspirer"

. "The Explorer"

. "The Reformer"

. "The Resigned"

. "The Succeeder"

. "The Struggler"

4. 

1) "The Mainstream"- these are the people that see daily routines as fundamental and base their decisions in the form as "we" rather than "me".

2) "The Aspirer"- materialistic and attention seeking; they feed of others perceptions of themselves and lack confidence. They crave status.

3) "The Explorer"- Driven by new adventures and the thrill of discovery. Always seeking for a challenge.

4) "The Reformer" - Don't allow others opinions to dictate them. Incredibly independent and are aware of the social aspect they are living in.

5) "The Succeeder" - Very goal orientated and enjoy seeking rewards and prestige. Aim is to be in control in whatever happens.

6) "The Resigned" - mainly those of an older age range. Have old values and stubborn to being open minded and see other perspectives. have a basic aim and goal: to survive.

7) "The Struggler" - lack organisation and have no motivation. Stereotypical behaviours: heavy consumers of alcohol and highly processed food .

5. I think out of the seven psychographic groups, the one that sums me up/ suits me best is "The Succeeder" as I possess self-confidence and am quite organised in many aspects of my life. I enjoy working for things and receiving rewards for my actions as I believe hard work deserves praise. I also feel some sort of need to be in control of things that happen and occasionally give my brain a rest as I feel as though my mind is always busy.

Demographics Research

 

13-22; this is the predominant target age group for these book and tv series by Jenny Han. The genre of these series consist of teen romance which supports its age group as the time period for teenage girls can compose of growing up and becoming mature by having feelings for boys (mainly) and having complicated and different experiences. The predominant gender appointed is females, more specifically, young girls. This backs the story line and plot as the protagonist's in these stories are young girls growing up and enduring the hardships of transitioning into womanhood and understanding relationships which can be relatable for viewers trying to accept changes and hard situations. Majority of the audience of these series are people in secondary school all the way to university.  This is most likely to be the primary audience as the main character is a young girl who is seen transitioning from secondary school all the way to university. The prime social class for these sequels would primarily be working class- average and majority of the population. The targeted ethnicity that the author has wanted to aim this at is east Asian girls. This is due to the fact that the both protagonists' come from a background of Korean descent. E - students , and casual workers. The typical jobs/ education the viewers hold are mainly the fact that they are in school but have a casual job due to how young they are. Lastly, on the most part, those who live in city's and  near coasts are to be the main audience and readers as the series are set in a beach and town. Both sequels have become mainstream and advertised in all types of settings, however, on the whole, the select and aimed audience are for people in big city's and coastal lines.

Blog feedback and Learner Response

 

Learner Response:

The language on this poster consists of a title and tagline which tells the audience that this poster is advertised as a movie and not a series. The title also shows the number 2 which means this movie is a sequel, which connotes the fact that the first film was enjoyed and liked by viewers. The animations and setting in this poster incorporate many bright colours and eye catching settings. Moreover, the protagonist being the main character in frame and the centre of the poster can indicate his importance and significance during the film.

Illumination Entertainment, a well known and successful production company, produced this globally liked and recognised film viewed by millions. The writes and producers who contributed to creating this film- Sergio Pablos, Cinco Paul, and Ken Daurio, have also made other famous children films such as : "Smallfoot" and "Klaus". 

Due to the posters choice of vibrant colours, animated images, and previous film, this film has a target audience of predominantly young children from an age range of 5-11. Because of the target audience, most children are likely to watch television with their parents due to their age, meaning certain scenes in the film would have to engage parents and appeal to an older audience as well as children.

The poster portrays a villainous and adventurous representation of the main character. The colour scheme of the poster illustrates the films plot is to be set in a galaxy. Though Gru's agenda is portray himself as someone evil, and a villainous mastermind throughout the movie sequels, his character actually actually juxtaposes his evil side and is actually a humorous and likeable character.

Camera movement and editing

 1)

a. Crane- 1:15 - The use of this camera movement creates a fast motion effect and gives an overview of the setting. This allows the audience to have an insight on where the action is taking place and the director may have chosen to use this to illustrate a dramatic action scene and track the movements of the officers. This also displays urgency due to the rapid motions and chase for the man trying to escape.

b. Tilt- 1:59 - The tilt movement in this scene moves from the officers face to the weapon in her hand. The use of this camera movement foreshadows the violent action scene that will commence. The director may have used this to show the danger the man holds and all of the officers surrounding him with weapons in their hands shows how desperate they are to capture him.

c. Handheld- 2:10 - The shaky camera movement creates realism and sets an urgent tone for the audience. It connotes action of some sort and allows viewers to perceive the actions from a realistic perspective. In this specific scenario, the handheld movement appears when there has been a great deal of action and displays the rush and physical movements taken place from an actual person's perspective.

2)

a. Cut- 0:03 - The immediate cut in the opening scene of the clip informs the audience of the importance and foreshadowing the first 2 seconds will create later on.

b. Pace of editing - 1:50 - The medium paced cuts suggests a build in tension, and fast/rapid moving scenes of action are to come (foreshadowing). It tells the audience that pressure is being created my these quite quick of a pace cuts.

3)

a.  Over the shoulder - 0:26 - The use of placing an over the shoulder camera angle in this scene allows the audience to see the characters perspective and shows the viewers that he is aware he is being watched by an enemy which which leads to him escaping captivity.

b. Unusual perspective - 2:51 - Using this unusual camera angle, gives the audience an overview of the danger the character is. It shows how high up he is from the ground and creates tension for those watching.