KISS Breakfast on KISS Radio

 Context:

1) Deregulation refers to overruling previous strict laws, and shifting the power from the government over to a free market.

2) Deregulation allowed big conglomerates to buy smaller radio stations and build bigger brand monopolies.

3) It allowed Bauer to play KISS from one radio station but have access to everyone across the UK.

4) Sub stations like KISS afrobeat's and KISS 80's can be accessed via the app rather the radio itself so it doesn't have to undergo complicated laws.

Industry: 

1) Bauer is multinational media conglomerate and differs completely from the BBC as they are purely profit driven.

2) They are competing with radio one as they both have similar target audience, alongside Spotify and apple music. The sub genres are KISS afrobeat's and KISS 80's.

3) Rayo platform offers different genres of KISS but a small monthly fee which one way they receive profit. It opens a wider psychographic of listeners and more money.

Audience:

1) Target age bracket is 15-34, with an urban demographic and slightly female bias.

2) 84% of Gen-z listeners strictly use Rayo. KISS breakfast make short clips/reels to attract a younger audience. The constant scrolling on TikTok and Instagram made by young people on a daily basis is a lot, so making those short videos that are bound to fall onto their feed is guaranteed and the shortness of the videos engage young viewers.

3) They do easy giveaways and prize driven competitions which are easily accessible to listeners.

4) A preferred reading may be the comfortable discussions and friendly conversations with listeners show respect and attraction to new listeners. They show diversion by they pun "manifestation", personal relationships by first name basis with listeners, identity by song appeal, and surveillance by celebrity gossip.

Extension:

12 marker-

Commercial radio productions like KISS use technological convergence to engage with an active audience via the Rayo app. This app exclusive to KISS allows listeners to access KISS from any device, anywhere. It includes multiple genres of music for almost any audience, and includes podcasts; it is guaranteed to appeal to majority of psychographics. This ultimately gives listeners a premium experience and the Rayo app also offers sub-genres as part of their premium listening experience at a small price of 3.99 a month and free 30-day trial. In terms of branding, KISS have social media platforms on TikTok, Instagram, X, and YouTube to reach their audience and engage in content. Over the last decade, scrolling on platforms like TikTok and Instagram have shortened attention spans, so KISS making short reels reaches a younger audience and can gain new listeners. Their modern marketing strategies definitely appeal to a younger generation and strategically engage with a lot of listeners.

Radio Launch 1

 Historical, social, and cultural contexts:

1) BBC radio home and BBC radio light were radio stations available before the 60s.

2) Radio 1 wasn't as popular as the BBC had hoped when it first launched because it wasn't seen as "cool" by the youth.

3) Pirate Radio was when radio stations would broadcast from international waters so they didn't have to obey UK laws about radio. This meant that they could play all types of songs at any time aimed at a younger audience which made it so successful.

4) Pirate radio stopped broadcasting in 1967 due it being outlawed by the marines broadcasting offences act. The government closed the legal loophole meaning anyone who wanted to listen to popular had no choice but to go Radio 1.

5) Many of the DJs who were on pirate radios then worked for Radio 1 after being outlawed meaning the style of music was very similar, so it kept majority of its audience.

6) "Needle Time" was the restriction given by the musicians union phonographic performance which only allowed the pirate radio stations to play music for 5 hours a day as it was threat the usage of records declining.

7) Radio 1 differed to other radio stations as it exclusively only played music and fun discussions for young people.

8) Tony Blackburn was the first presenter/DJ and they were upset at the traditional BBC as they didn't offer a lot freedom for creativity for the presenters.

9) It was very fast paced, meaning it wouldn't ever bore the younger audience, and the music played was popular at the time.

10) It wasn't formal like the other radio stations and played "informal" pop music which was of appeal to a younger audience.

Audience and Industry:

1) The target audience was 15-24

2) Radio initially struggled to attract young listeners as the BBC stood for conservative values rather than to fit their audience needs.

3) In terms of psychographics, explorers may be a big majority of listeners and the fast paced music and style of pop is of appeal to those who search for adrenaline and enjoy a constant thrill.

4) BBC is funded through people paying TV license.

5) Preferred reading of Radio 1 would be that it offers responsible and legal music for young people, whereas an oppositional reading might be that BBC 1 took away the fun and thrill of pirate radio.

TV and Radio index

 1) Doctor Who

2) His Dark Materials

3) BBC and Industries

TV Industry Contexts

 1) The BBCs mission statement is to inform, educate, and entertain.

2) The BBC is funded by its viewers via people paying TV license.

3) The BBC must provide information, support learning for people of all ages, produce creative output, have diverse content, reflect the culture of the United Kingdom.

4) OFCOM is the regulator for TV and radio in the Untied Kingdom.

5) It oversees all media channels and produces a code of conduct that all media channels must follow or have their license to make content removed and/or be fined heavily.

6) In His Dark Materials and Doctor Who meet the requirements to inform by showing the control and power the government has over people. In terms of educating viewers, both episodes show strong and smart female leads, and this particularly significant in the Doctor Who episode as misogyny was very much a social norm in 1963, and by showing Susan as exceedingly smart for her age subverted the stereotypes of women in that time period. And lastly, both episodes entertain to a specific audience of those who enjoy sci-fi and fantasy by using props and settings that fit the genre .