1) A passive audience are those who don't engage their brains with the media they're consuming and aren't really receiving a message nor getting an idea of the information they're intaking.
2) An active audience are those who are actively engaging their mind and open to learning new information through the media they read/watch. They are the direct opposite of a passive audience.
3) The Hypodermic needle theory is the idea that audiences are constantly passive and receive the information as if it were injected in them ; forcefully and subconsciously.
4) Newsround:
-Information/surveillance: a way to keep young people up to date with things they are aware of and in a form of actual news but for the younger generation
Vogue:
-Identity: vogue has a specific target audience of young women who typically, at that age, take pride in their appearance and enjoy dolling up so having a platform for tips on makeup and hair can be a guide for young women.
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