Heat Case Study

 Introduction- Heat Media Pack:

1) Heat offers celebrities contacts to keep readers updated, a list of all TV channels, and fashion/beauty advice for people of all sizes and skin colours.

2) Heat offers the latest updates on all celebrity scandals, which can be a starter up for their conversations with friends.

3) Aside from celebrity news, Heat also offers affordable fashion advice given the demographic of readers, as well as life hacks, and lifestyle tips.

4) Female: 90%  Male: 10%  Average age: 37  Age profile: 52% 15/34   Segment: 50% ABC1  Marital status: 57% married

Media Language:

1) The cover lines are placed in sweet spots with certain words typed in serifs to highlight the story, and create a star appeal. The colours such as yellow and white, typically bright colours, are used to intensify and highlight the story headlines.

2) The connotations of the colours on this front page are to attract the audience's attention as they are loud and jump out to who ever sees it. Pink is also traditionally a feminine colour which could appeal to the 90% demographic of female readers.

3) The central image of Victoria Beckham isn't taken at a fancy event in a presentable outfit, but is actually a paparazzi image in a gym like jumper and leggings. The costume part of mise-en-scene shows that celebrity life isn't all perfection and fun all the time, but the fact that they're actually real people, who experience life similarly to others who don't have such fame. It also creates a realism to celebrities and she isn't in an expensive outfit, doing something exclusively for famous rich people, but is actually on a walk.

4) Tatler use of typography uses serifs which are more of a classy and elegant style of text which portrays the magazine as something of class and value, however in Heat's front covers, they use bright and bold colours with a variety of serifs and sans serifs for the attraction of viewers, not for the aesthetics.

Media Representations:

1) Victoria Beckham, Prince Harry, Meghan Markle, Liam Payne, Cheryl Cole, Giovanna Fletcher, Dani Dyer.

2) As Heat is a gossip magazine, the discuss celebrities negatively as they highlight their scandals and issues they face behind closed doors.

3) On this cover, women are portrayed as heavily male orientated and discussed about in terms of relationship status's.

4) Tatler is predominantly aimed and middle class and above as the celebrities that are shown and discussed are of a more classy type such as the royal family, and politically involved individuals. Whereas in Heat, the celebrities that are showcased are part of a more pop culture society.

Extension:

1) The cover engages the audience to read on as the cover lines consist of rhetorical questions and narrative enigmas.

2) Paparazzi images are when the media/press take picture of celebrities in their everyday life, meaning the pictures aren't carefully taken and not taken to make sure the person looks presentable, but to catch the reality of people with fame and money to show the world.

3) The colours of the masthead and cover lines are in bold colours to stand out against the images and highlight the stories. The images are tucked away and minimal compared to the cover lines that cover them as the narrative is what attracts readers.

4) Both Tatler and Heat show the rich and poor sides of |Britain and the different interests and ways of living both social classes face.