2. Media companies are increasingly using audience profiling over demographics as the information received from profiling is more informative and useful to aiming a product at a target audience and can be used as a wider source to group certain characteristics.
3. 7 psychographic groups:
. "The Mainstream"
. "The Aspirer"
. "The Explorer"
. "The Reformer"
. "The Resigned"
. "The Succeeder"
. "The Struggler"
4.
1) "The Mainstream"- these are the people that see daily routines as fundamental and base their decisions in the form as "we" rather than "me".
2) "The Aspirer"- materialistic and attention seeking; they feed of others perceptions of themselves and lack confidence. They crave status.
3) "The Explorer"- Driven by new adventures and the thrill of discovery. Always seeking for a challenge.
4) "The Reformer" - Don't allow others opinions to dictate them. Incredibly independent and are aware of the social aspect they are living in.
5) "The Succeeder" - Very goal orientated and enjoy seeking rewards and prestige. Aim is to be in control in whatever happens.
6) "The Resigned" - mainly those of an older age range. Have old values and stubborn to being open minded and see other perspectives. have a basic aim and goal: to survive.
7) "The Struggler" - lack organisation and have no motivation. Stereotypical behaviours: heavy consumers of alcohol and highly processed food .
5. I think out of the seven psychographic groups, the one that sums me up/ suits me best is "The Succeeder" as I possess self-confidence and am quite organised in many aspects of my life. I enjoy working for things and receiving rewards for my actions as I believe hard work deserves praise. I also feel some sort of need to be in control of things that happen and occasionally give my brain a rest as I feel as though my mind is always busy.
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