Magazines and Music video assessment learner response

 1) WWW: thoughts on celebrity were clear and effective.

EBI: read what the questions is asking carefully.

2) Q1) 1/2

Q2) 6/12

Q3) 5/6

Q4) 3/3

Q5) 0/6

3) 3 connotations: 

a) Emma Weymouth's outfit and setting connotes class.

b) placement of the image connotes equality to both the reader and Emma Weymouth by placing the central image in a place most likely to be met with the audiences gaze.

c) The fonts colour scheme connotes that the magazine is modern and fresh.

4) Harry and Meghan are prominently featured- combining British royalty with the royal family.

5) 3 answers: Arctic Monkeys

• The band are represented as ‘everyday lads’ with typical clothes, costumes, acne. They make eye contact with each other and look to be having a laugh. The audience might feel they are achievable role models

• music videos might employ ‘behind the scenes’ footage enabling the fans access to the band and breaking down the barriers between star and fan. Whilst this video is not the traditional imagery of the band in dressing rooms or waiting to go on stage, the mise-en-scène of the garage and basic rehearsal space gives fans a sense of exclusivity and seeing the band in the raw.

• the performance element of most music videos directly addresses the viewer with the artists, connecting with the fans through use of close-ups and breaking the fourth wall. The drummer winks and mugs to the camera and the band laugh and gurn as they ‘perform’. The audience has a sense they are seeing the ‘real’ Arctic Monkeys as they are not putting on an act

6) 3 things to include in BLACKPINK CSP answer:

. BLACKPINK shows surveillance by watching other cultures/lives to learn

. Vicarious pleasure; you feel energetic and hyped up because they are

. This could appeal to aspirer psychographic group due to the large budget used

7) Arctic Monkey re-write: