Arctic Monkeys: I Bet You Look Good On The Dance Floor

 Audience:

1) The demographics are mainly young boys; adolescents and young men. Psychographics are primarily reformers and explorers.

2) An audience pleasure that the music video offers is vicarious pleasure meaning the audience is feeling like they're part of the experience.

3) a. 0:11 - this part of the video shows the front part of the stage including the cameras and lights which may allow the audience to feel like they're part of the set themselves.

b. 0:45 - at this part of the video, the vocal singer in the back briefly joins the main singer creating layers and depths into the lyrics.

c. 1:49 - the lighting and up close shot creates a cinematic feeling .

4) Arctic Monkeys used to play at local pubs and clubs, and would hand out their CDs for free, then those who didn't like their music, would pass it on to friends , and eventually they branched out across the UK and gained recognition. Additionally, using P2P file sharing, allowed people to share the music globally.

5) Arctic Monkeys want their audience to feel apart of their band; form bonds and connections. They want the audience to feel indulged.

Industries:

1) Arctic Monkeys realised people were using Myspace to share and listen to their music. When coming to this realisation that people were sharing their songs on P2P websites, they encouraged these actions when making more music.

2) People using Myspace and sharing songs on P2P websites was unexpected due to the fact that social media was used infrequently and the use of sharing music was relatively new and began when the their music was newly launched.

3) Arctic Monkeys evolution differed entirely from BLACKPINK, as they didn't start with millions of pounds, marketing strategies, and their intentions weren't to go global, however, BLACKPINK intentions were to become a known band globally, and make a name for themselves. The girls were in training from young adolescents to the age they are now. They prepared for the frame and expected it come.

4) Domino records was Arctic Monkeys record label, and they managed to sell over 350,000 copies within the first week of releasing their debut album. Changing their record label wasn't of interest to them as they wanted to remain with the level of creative control they had.

5) Overall, the internet has positively impacted the music industry including artists and record labels. Music videos are a modern concept which allows the audience to connect with the song and have a better understanding of the songs' message/meaning. However, some may say that the internet has taken away the true beauty of music, and music doesn't need visuals, it requires a few minutes on indulgence to truly understand the idea with your ears.