Audience:
1) The demographics are mainly young boys; adolescents and young men. Psychographics are primarily reformers and explorers.
2) An audience pleasure that the music video offers is vicarious pleasure meaning the audience is feeling like they're part of the experience.
3) a. 0:11 - this part of the video shows the front part of the stage including the cameras and lights which may allow the audience to feel like they're part of the set themselves.
b. 0:45 - at this part of the video, the vocal singer in the back briefly joins the main singer creating layers and depths into the lyrics.
c. 1:49 - the lighting and up close shot creates a cinematic feeling .
4) Arctic Monkeys used to play at local pubs and clubs, and would hand out their CDs for free, then those who didn't like their music, would pass it on to friends , and eventually they branched out across the UK and gained recognition. Additionally, using P2P file sharing, allowed people to share the music globally.
5) Arctic Monkeys want their audience to feel apart of their band; form bonds and connections. They want the audience to feel indulged.
Industries:
1) Arctic Monkeys realised people were using Myspace to share and listen to their music. When coming to this realisation that people were sharing their songs on P2P websites, they encouraged these actions when making more music.
2) People using Myspace and sharing songs on P2P websites was unexpected due to the fact that social media was used infrequently and the use of sharing music was relatively new and began when the their music was newly launched
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