Introduction & BLACKPINK: How You Like That CSP

 Introduction Qs:

1) key conventions of music videos: movement, performance, narrative, visual effects, promotional device, editing & sound, mise-en-scene

2) Intertextuality means when one piece of media text refers to another.

3) Music videos became a major part of music in 1981 on channel called MTV.

4) In 1981, MTV, a music channel, was launched which became a big of part of music as it brought the sound to visuals.

5) In todays society, music is shared through phones, iPad and all types of devices. It can be sent within a few seconds and can distributed via many apps.

BLACKPINK: How You Like That Qs:

Audience

1) BLACKPINK fans are known as "Blinks", and they typically fall into the demographic of young girls, and those who have a particular interests in Korean culture fall in the psychographics.

2) The music video offers visceral pleasure as the speed and intensity of the video may offer a feeling of thrill and rush.

3) a) 0:04, the silhouette creates an exciting intro

b) 0:07, the low angle creates dominance

c) 2;05, the high angle shot allows the setting and the whole group to be seen.

4) The promotion of video was followed by teaser trailers, and reality show called "24/365" was created to see the lives of the band members.

5) K-pop is global phenomenon because of the recognition and contentment received from the west. Because of bands like BTS, and BLACKPINK, Korean music, as well as culture, has branched from out to around the world.

Industry

1) BLACKPINK were a "manufactured" by YG entertainment in 2016, and by 2020, they the most successful Korean band ever.

2) YG entertainment have also created other successes such as "BIGBANG" and "2NE1".

3) Technological convergence changes the way audiences consume music videos as they don't create an indulgence for the actual music, but make the videos fast-paced and busy to keep the audience interested.

4) K-pop has become global as BLACKPINK sold out arenas in the UK and USA.

5) Uk based music videos have age ratings and content waring e.g., flashing lights, nudity, violence ect.