1) 22/34 Grade:5 Next Step: consider how independent films look to bridge the gap. Q6.
2) Consider how independent films look to bridge the gap. Disruption tactics, outspoken directors, etc. How do they make up for lesser funds? Does this work?
3) Q1: 1/1 Q2: 1/1 Q3: 5/8 Q4: 0/2 Q5: 2/2 Q6: 14/20 - In question 3, I could've added more connotations of the woman's' body language as it showed strength and independence which is a subversion of how women are illustrated in the media.
4) I didn't write completely successfully as I only gained 5 marks. I could've added more detail on how the advert subverts a typical woman portrayed in the media and how her hair being tied back connotes hard work, and her being ready to take on the hard work.
5) Vertical integration is a business strategy when a company gains control over it's supply chain by owning its' competition. Two benefits of vertical integration are that it gives the company greater control over every stage of production and how increases profit.
6) . It's important to judge the success in different aspects
. Daniel Blake are not attempting to compete with Disney and Marvel and instead are
trying to exist on their own terms.
. The film is extremely political and intended to inform its audience of the damage the
government’s austerity and benefits cuts were having on ordinary working class British people. In
order to promote the film, director Ken Loach and distributors Entertainment One used cheap and
creative methods to create a word of mouth buzz around the film.
. In contrast, Marvel’s Black Widow arguably disappointed in purely box office terms despite making a
huge amount more money than I, Daniel Blake.
. Unfortunately, the film was hit hard
by the global Covid-19 pandemic and therefore made much less at the box office than other Marvel
releases.
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