Media Assessment 2: Learner Response

 1) 22/34   Grade:5   Next Step: consider how independent films look to bridge the gap.   Q6.

 2) Consider how independent films look to bridge the gap. Disruption tactics, outspoken directors, etc. How do they make up for lesser funds? Does this work?

 3) Q1: 1/1  Q2: 1/1  Q3: 5/8  Q4: 0/2  Q5: 2/2  Q6: 14/20 - In question 3, I could've added more connotations of the woman's' body language as it showed strength and independence which is a subversion of how women are illustrated in the media.

 4) I didn't write completely successfully as I only gained 5 marks. I could've added more detail on how the advert subverts a typical woman portrayed in the media and how her hair being tied back connotes hard work, and her being ready to take on the hard work.

 5) Vertical integration is a business strategy when a company gains control over it's supply chain by owning its' competition. Two benefits of vertical integration are that it gives the company greater control over every stage of production and how increases profit.

 6) . It's important to judge the success in different aspects

. Daniel Blake are not attempting to compete with Disney and Marvel and instead are

trying to exist on their own terms.

. The film is extremely political and intended to inform its audience of the damage the

government’s austerity and benefits cuts were having on ordinary working class British people. In

order to promote the film, director Ken Loach and distributors Entertainment One used cheap and

creative methods to create a word of mouth buzz around the film.

. In contrast, Marvel’s Black Widow arguably disappointed in purely box office terms despite making a

huge amount more money than I, Daniel Blake.

. Unfortunately, the film was hit hard

by the global Covid-19 pandemic and therefore made much less at the box office than other Marvel

releases.

 

Magazine and Music video- Blog Index

 1) Tatler 

 2)  Heat

3) BLACKPINK

4) Arctic Monkeys

Heat Case Study

 Introduction- Heat Media Pack:

1) Heat offers celebrities contacts to keep readers updated, a list of all TV channels, and fashion/beauty advice for people of all sizes and skin colours.

2) Heat offers the latest updates on all celebrity scandals, which can be a starter up for their conversations with friends.

3) Aside from celebrity news, Heat also offers affordable fashion advice given the demographic of readers, as well as life hacks, and lifestyle tips.

4) Female: 90%  Male: 10%  Average age: 37  Age profile: 52% 15/34   Segment: 50% ABC1  Marital status: 57% married

Media Language:

1) The cover lines are placed in sweet spots with certain words typed in serifs to highlight the story, and create a star appeal. The colours such as yellow and white, typically bright colours, are used to intensify and highlight the story headlines.

2) The connotations of the colours on this front page are to attract the audience's attention as they are loud and jump out to who ever sees it. Pink is also traditionally a feminine colour which could appeal to the 90% demographic of female readers.

3) The central image of Victoria Beckham isn't taken at a fancy event in a presentable outfit, but is actually a paparazzi image in a gym like jumper and leggings. The costume part of mise-en-scene shows that celebrity life isn't all perfection and fun all the time, but the fact that they're actually real people, who experience life similarly to others who don't have such fame. It also creates a realism to celebrities and she isn't in an expensive outfit, doing something exclusively for famous rich people, but is actually on a walk.

4) Tatler use of typography uses serifs which are more of a classy and elegant style of text which portrays the magazine as something of class and value, however in Heat's front covers, they use bright and bold colours with a variety of serifs and sans serifs for the attraction of viewers, not for the aesthetics.

Media Representations:

1) Victoria Beckham, Prince Harry, Meghan Markle, Liam Payne, Cheryl Cole, Giovanna Fletcher, Dani Dyer.

2) As Heat is a gossip magazine, the discuss celebrities negatively as they highlight their scandals and issues they face behind closed doors.

3) On this cover, women are portrayed as heavily male orientated and discussed about in terms of relationship status's.

4) Tatler is predominantly aimed and middle class and above as the celebrities that are shown and discussed are of a more classy type such as the royal family, and politically involved individuals. Whereas in Heat, the celebrities that are showcased are part of a more pop culture society.

Extension:

1) The cover engages the audience to read on as the cover lines consist of rhetorical questions and narrative enigmas.

2) Paparazzi images are when the media/press take picture of celebrities in their everyday life, meaning the pictures aren't carefully taken and not taken to make sure the person looks presentable, but to catch the reality of people with fame and money to show the world.

3) The colours of the masthead and cover lines are in bold colours to stand out against the images and highlight the stories. The images are tucked away and minimal compared to the cover lines that cover them as the narrative is what attracts readers.

4) Both Tatler and Heat show the rich and poor sides of |Britain and the different interests and ways of living both social classes face.

Tatler CSP

Introduction:

 1) The editor introduces the magazine by praising the contents within, and mentioning the luxury the target audience feel when reading Tatler.

 2) Age: 41  Gender: female 73%  ABC: 83%  HHI: £261,572  London/SE: 70%. These demographics suggest that the average readers live a very financially comfortable life, and are all similar people with the same demographic.

3) Tatler readers think in a sense that anything they see in a Tatler magazine, they buy; this shows the heavy influence Tatler has on readers. Tatler spent £843 million on fashion in the past year.

4) Tatler's special editions: Travel guide, wedding guide, Beauty and cosmetic surgery guide, Spa guide, Watches and Jewellery guide, Schools guide. This suggest that Tatler's audience fit these special editions as they are specific to interests viewers probably have. It shows that viewers rely on Tatler for major advice and guidance as these magazines provide information and help their daily decision making.

Media Language:

1) Some different examples of typography are serifs and sans serifs. Both types of styles of texts have different purposes and aims to what message they are trying to get across.

2) The cover lines appeal to the audience as they all mention the right wing side of politics which most of Tatler's audience are, and they discuss the right wing in a positive manner which appeal to the viewer's opinions.

3) The connotations of the cover line/main flash on bold at the bottom is typed in black to make the important text stand out and contrast against Emma Weymouth's stereotypical pink dress.

4) The central image has created interest as the colours connote a stereotypical feminine idea. Her dress being slightly off the shoulder shows class and elegance. Her hair and make-up being simple and chic allows the dress to take centre stage while also creating an overall look of superiority and high-class.

Representations:

1) Tatler chose to mention the former right wing prime minister Boris Johnson as majority of Tatler's audience are politically right winged in their beliefs and opinions, meaning the mention of someone whom they support will be of interest.

2) The cover lines suggest that viewers enjoy gossip and crisis others face in their lives. It also mentions fashion tips which suggest people use Tatler as inspiration to express themselves.

3) Different groups of people who the tag lines are aimed at or would be interested in: rich men, politically driven men and women who are right winged.

4) The stereotypes being reinforced are the fact that the woman is wearing a pink dress with make-up which is a typical representation of women in the media. The stereotypes being subverted are the fact that the woman on the cover is black women given a title as part of the monarchy. This is a subversion as the royal family is known to be mainly of caucasion origin.

Social and cultural contexts:

1) The types of people who do not watch Tatler: middle/working class, left wingers, rich people, people who don't live in the wealthy parts of Europe and Asia.

2) This represents the life of wealthy people in Britain as the magazines provide advice and tips on everyday scenarios for viewers of Tatler.

3) Some people who are left winged politically may be offended as the magazine supports and positively discusses the politicians.

4) 

A common theme in these front covers is that they are of people part of the British royal family. This suggests that those who read Tatler have a particular interest in the royals and have a fondness of them and their lives.

Advertising and Marketing - Blog Index

1) A+M : conventions 

2) Gender stereotypes in advertising

3) OMO CSP

4) Galaxy CSP

5) NHS CSP

Represent NHS blood & transplant campaign

1) A series of adverts that share a singular theme, message or idea. 

 

2) The objective of the NHS represent campaign is highlight the lack of donors from black and asian people which affects paitents of those heritages who need specific blood. The overall objective is for more black and asian civillians to come forward and becpme donors.

 

3) The advert wants people of black and asian heritage who aren't already donors to become one. 

 

4) The advert is called "Represent" to speak for the targeted audience and call those who aren't donors to step up and help save lives.

 5) Lady Leshurr- The purpose of using Lady Leshurr to be the face of the the Nhs campaign is to show the targeted audience that they needed, and using someone of that trageted audience shows the urgency or more black and asian donors. Lady Leshurr is known for her genres of music which consist of the following: grime, dancehall, and hiphop. Historically, these genres of music are of african, and carribean descent meaning they are typically listened to by people of that heritage meaning the advert may connect to the targeted audience. Chuka Umunna - The purpose of using Umanna in this advert is always to connect to the asian audience who watch the advert. He is a well-known politician and is of asian descent, meaning the asian community who may watch this advert will feel a connection. Nicola Adams - The former boxer Nicola Adams was a professional boxer from Leeds. As a woman with recognition across the Uk and of black descent, using her face to campaign for more black and asian donors shows that you can be anything and do anything but we can all be donors, no matter the proffession or gender. 

 

6) The connotations of the end scene in the advert is to show the lack of donors needed for blood donations to specific paitents. It creates a moment of reflection for viewers to see that they're ones who are needed and that by donating can save someones life. 

 

7) The advert matches the typical conventions of an urban music video due to the outfit worn by Lady Leshurr which is a tracksuit set and her stance throuhout the campaign. She raps the words whilst making eye contact to the camera as if she's directly speaking to whoever views; it creates a realistic and clear message. Additionly, the setting of where Lady Leshurr is standing is not fancy, expensive, nor paticullarly a pleasant place to go to as it's a rooftop in a random place in London, however that is typical for urban music videos. 

 

8) This advert reinforces some stereotypes linking to race due to the muic genre chosen for the advert. Moreover, in terms of age, the younger people are portaryed participation in typical hobbies and youth groups. 

 

9) This advert subverts some stereoypes by showing a female boxer and a women participating in STEM. This subverts stereotypes as those proffesions are out-datedly seen as jobs men typically should and do do as jobs. Using women shows capability and diversity . 

 10) 0:57. This shows Lady Leshurr's back to camera at an over the shoulder shot to show the symbol she is using with her hands with is show peace and unity; for the black and asian community to unite and become donors.

Galaxy Advert CSP

 1) In the galaxy advert, some key conventions I can spot are: narrative, mise-en-scene, sound, slogan, USP, editing, and camera shots.

 2) The key message intended to project connects to the slogan "why have cotton when you can have silk." This slogan refers to galaxy metaphorically as silk which has the connotations of a softer, smoother, and richer material compared to cotton.

 3) Audrey Hepburn was a famous Hollywood actress during the 50s-60s. She was also a fashion icon and an inspiration to many, though she sadly died at the age of 63 in '93. One of her most famous films "Roman Holiday" was set in the Amalfi coast, as was the advert, and by doing this, those who knew and loved Hepburn, felt nostalgia and intertextuality.

 4) Intertextuality, to me, means when one piece of media text connects/indicates to another.

 5) The Galaxy advert refers to Hepburn's very successful film "Roman Holiday", which is help brought to life through the setting of the ad, the makeup and CGI used to create Hepburn as her young actress self. Additionally, the man in the car(in the ad) shares a lot of similar features to Gregory Peck, Hepburn's partner in the film. The ad basically creates a throwback of the film in modern day.

 6) Audrey Hepburn: Heroine/princess - Man in car: Hero  - Bus driver: donor  - Man in fruit stall: helper

 7) Equilibrium- Audrey Hepburn being on the bus trying to reach her designated destination

Disequilibrium- The bus stopping due to the disrupted fruit stall

New equilibrium- The man in the car coming to save Hepburn and continues driving to her destination.

 8) The famous Hollywood actress Audrey Hepburn has been created in CGI form to portray her famous film "Roman Holiday" in the advert.

 9) The representation of women being inferior and superior can be seen from different perspectives. Hepburn being saved by the man and sitting in the back of the car like a trophy/prize the man has won reflects her being seen as inferior. From a superior perspective, Hepburn is seen taking the initiative by getting of the bus and taking the hat from the driver, and getting in the back seat of the car by looking relaxed and bold.

10) At the end of the advert, stereotypes are subverted to modern society as Hepburn sits at the back of the car like a prize/something valuable the man is showing to everyone, however in a modern society, this would be seen as misogynistic and sexist